Internet SEO Lies Designed to Keep You Poor | The Bulls Roar

Tech tips

Computer Tricks

This post is quite obviously going by the title a  little bit of a wrist slap for all you people who think that old tired and ‘Black Hat‘  SEO and marketing methods are going to miraculously put your tiny site on the “first page of Google” which seems to be some hackneyed ideal that every one is still searching for.

The bad news: It WON’T!

Matt Cutts verified this himself: “NO-ONE can promise you the first page of Google any more!”

Unless, yes there is an unless… unless they are promising you to put you on the first page of Google under one keyword, in your locality (small defined area) with two adjectives that creates one long tail search term and most importantly you will be there more often on your computer not others because of Semantic Search practices.

Basically semantic search (and this is Google and Bing and all other search engines are following suit) where the search algorithms take into account your own search history on your IP including your locale, your previous search history and your keyword semantics – the meaning you put on those keywords or search terms e.g. if you search for fishing and your previous history shows you really mean fly fishing when you search the term fishing, your searches will be based around fly-fishing whether you want them to or not, until you show enough search history to Google to change the meaning placed on your ‘fishing’ search.

Please read the previous paragraph several times, enough times for you to fully understand the repercussions to your site and to your SEO practices!

There are heaps of SEO firms out there right now still trying to make promises they cannot keep. Read these vital posts I have collected for you over the past few weeks to validate what I am saying to you:

Read the rest onsite:

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How Facebook Social Plugins Work

This sums it up perfectly - thanks Ching Ya :)

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A Collection: Best SEO Advice | The Bulls Roar

Tech tips

Computer Tricks

 

There is a LOT of advice out there, some of it pure gold some of it ok and let’s face it – some of it pure drivel.

I have numerous RSS subscriptions to the ones I know are good to great and I thought you might like me to share the best of the best with you on certain topics each week, this week seems to be SEO week and here are the posts I thought were most relevent to you regarding your Search Engine Optimization:

  1. Noone Can Guarentee #1 Ranking on Google
  2. This first link is I believe the most important one as I had a (very short) conversation with Matt Cutts himself a couple of weeks ago and he verified that “..no-one can guarantee you the first page of Google..“, so please read this one carefully and do not be taken in by those emails that tell you they can. Let me tell you if they can, they can only do it for local searches and for certain keywords that will not necessarilly be the main search terms

    Now you could read these blogs yourself every day, or you could trust me to let you know the most relevent posts and get them here :)

The Zen Bull

More Meat, less potatoes..

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Introduction to 4MAT by Bernice McCarthy

Excellent presentation from the creator of 4 Mat

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What's all the Hype About Location Based Marketing? | The Bulls Roar

Tech tips

Computer Tricks

 

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The new ’smart’ phones are about to change the web again forever and one of the ways you can stay ahead of the game, along with making sure your site is optimized for mobile is to ‘geo-tag’ your site with one of the new location based social sites: Foursquare, Gowalla, BriteKite, Yelp, MyTown…

A simple explanation for these new geo-tagging sites is that location based social networking allows members of those communities to share their location through GPS, mobile email or text message. Once you have been located in an area you can then get a list of businesses and venues to choose from, simply choose the coffee shop, shopping centre, club or resort where you are actually located and ‘check in’. Once you have done this you can add comments and reviews about the venue, or let friends know your there and meet up.

For members this allows them to broadcast their whereabouts and ask others to join them, or just show off, but for businesses this is a whole new ballgame!

What’s really interesting about an app like Foursquare...  http://www.thezenbull.com/blog/index.php/whats-all-the-hype-about-location-based-marketing/

 

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